Analysis of Big Data in Social Network Marketing and Social Media

Author

Shahida B


Abstract

Data is the foundation of every system. Data keep scaling at different types. The creation of an automated system in the field of digital media deals with the enormous amounts of data that accumulate over time on www. Social networks were used to update it globally every second. Social networks offer the chance to engage with others in a personal, professional, and entertaining way. This study tries to show how social networking and media recommendation use a tremendous quantity of data. There are many different social networking websites on www. The primary goal of this study is to examine how individuals interact with social media and how TV media use social media to rank channels and shows. Big data, big data analytics, social networks analytics, TV media social networks, emotional analysis.Every economy, production, organization, business function, and individual now depend on data in some way. The use of the internet, smartphones, social networks, the development of ubiquitous computing, and several other technical breakthroughs are all contributing to the world's expanding data volume. Cost savings, quicker, better decision-making, and the development of new goods and services are all benefits of big data. However, the three V's of big data—Velocity, Volume, and Variety—amplify security and privacy vulnerabilities. These variables include things like massive cloud infrastructures, variety in data sources and formats, acquisition of data occurring in streams, and a rising amount of inter-cloud migrations. We have examined how the Bloom filter (BF) can be used to overcome problems with sorting and decomposing huge amounts of data both in space and time.


Keywords

NoSQL database, MongoDB, CouchDB, Column Database, Key-value Database, Big Data, Big Data Analytics, RDBMS, and NoSQL


DOI : https://doi.org/10.55248/gengpi.2022.3.9.26


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References


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