Strategic Analysis of E-Wallets – Digital Payments Apps

Author

Dr. Devyani Ingale

Abstract

This research paper is based on a thorough examination of UPI (Unified Payment Interface) related applications in India. It demonstrates how the UPI market is evolving and which businesses are dominating. The study was carried out in the Pune Region, and a questionnaire was used for the survey. A conclusion is drawn after 82 respondents' responses have been collected. Additionally, secondary sources were used to gather the study's data, which allowed us to ultimately gain a thorough understanding of the sector. One phrase that is frequently used in today's society is "digitalization," which is also becoming more popular as people use their smartphones more frequently

Keywords

e-wallets,UPI, Google Pay, PhonePe, Paytm, BHIM, Amazon Pay

DOI : https://doi.org/10.55248/gengpi.2022.3.8.27

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References

1.        Zlatko Bezhovski, 2016, “The Future of Mobile Payments as Electronic Payment System”, European Journal of Business and Management, Vol 8, No.8.

2.        Prof Trilok Nath Shukla, (2016), “Mobile Wallet: Present and the Future”, International Journal of Multidisciplinary and Academic Research (SSIJMAR), Vol 5, No. 3.

3.        Rahul Gochhwal, 2017, “Unified Payment Interface-An Advancement in Payment Systems”, American Journal of Industrial and Business, Vol.7, N0.10.

4.        James Joseph, K.V. Shriram, Lawlyn L.R. Rodrigues, Ashish Oommen Mathew and K.C. Gana, 2018, "An Empirical Study on Consumer Adoption of Mobile Application in India”, Internatinal Journal Enterprise Network Management, Vol.9 , NO. 3/4. 

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