Strategic Analysis of E-Wallets – Digital Payments Apps


Dr. Devyani Ingale


This research paper is based on a thorough examination of UPI (Unified Payment Interface) related applications in India. It demonstrates how the UPI market is evolving and which businesses are dominating. The study was carried out in the Pune Region, and a questionnaire was used for the survey. A conclusion is drawn after 82 respondents' responses have been collected. Additionally, secondary sources were used to gather the study's data, which allowed us to ultimately gain a thorough understanding of the sector. One phrase that is frequently used in today's society is "digitalization," which is also becoming more popular as people use their smartphones more frequently


e-wallets,UPI, Google Pay, PhonePe, Paytm, BHIM, Amazon Pay


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