Strategic Analysis of E-Wallets – Digital Payments Apps
Dr. Devyani Ingale
This research paper is based on a thorough examination of UPI (Unified
Payment Interface) related applications in India. It demonstrates how the UPI
market is evolving and which businesses are dominating. The study was carried
out in the Pune Region, and a questionnaire was used for the survey. A
conclusion is drawn after 82 respondents' responses have been collected.
Additionally, secondary sources were used to gather the study's data, which
allowed us to ultimately gain a thorough understanding of the sector. One
phrase that is frequently used in today's society is
"digitalization," which is also becoming more popular as people use
their smartphones more frequently
e-wallets,UPI, Google Pay, PhonePe, Paytm, BHIM, Amazon Pay
DOI : https://doi.org/10.55248/gengpi.2022.3.8.27
Download Paper PDF
Zlatko Bezhovski, 2016, “The Future of Mobile Payments as Electronic
Payment System”, European Journal of Business and Management, Vol 8, No.8.
Prof Trilok Nath Shukla, (2016), “Mobile Wallet: Present and the
Future”, International Journal of Multidisciplinary and Academic Research
(SSIJMAR), Vol 5, No. 3.
Rahul Gochhwal, 2017, “Unified Payment Interface-An Advancement in
Payment Systems”, American Journal of Industrial and Business, Vol.7, N0.10.
James Joseph, K.V. Shriram, Lawlyn L.R. Rodrigues, Ashish Oommen Mathew
and K.C. Gana, 2018, "An Empirical Study on Consumer Adoption of Mobile
Application in India”, Internatinal Journal Enterprise Network Management,
Vol.9 , NO. 3/4.
Share your valuable work from Social Media Buttons