Social Media Marketing Strategies Adopted by Fashion Brands
Ms. Ruchika Chambhare, Dr. Nilesh Anute
Websites for local social networking provide a
means of social interaction. By connecting with consumers on a deeper level, these
new mediums gain their trust. If a rival is making waves with its services and
products, it is unaffordable to have no presence on social media. International
businesses have seen social media as a possible mechanism for promotion and
have embraced it to bolster their marketing efforts. Various businesses are
integrating social media into their marketing plans to engage with their
consumers and prospects. Social media is an emerging phenomenon in company
marketing and public relations (PR).Social media can be utilised for a range of
marketing and communication tasks, including customer management, public
relations, sentiment analysis, marketing communications, and marketing
intelligence. This study report aims to assess social media's suitability for business
marketing and PR initiative.
Social media, Marketing Strategies, Fashion Brands, Social Networking, Brand Ambassador, Marketing Campaign.
DOI : https://doi.org/10.55248/gengpi.2022.3.8.6
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